
Projects
Revamping a Languishing Blog: A Culinary Content Marketing Success Story
To recreate former blog WeAreChefs.com into a multichannel content marketing hub, I managed vendors, advertisers, and freelance writers with and a portion of a $600,000 budget. Previously, there was no cross-pollenation with the organization's two magazines. Additionally, the navigation of the site was confusing at best, with many articles uncategorized or wrongly so, making a frustrating experience for the user.

The Green Light: Executive Summary Report Case Study
This executive report examines the costs and benefits of the United States' adherence to the Paris Agreement. To create this report, I analyzed EPA, NRDC, IPCC and DOI findings and utilized simple but engaging design.

Technical Writing Case Study: Best Nest Bat House Instruction Booklet
I rewrote and redesigned a set of instructions provided with a bat house for usability and clarity.

Usability Testing Report: Evaluation of the UNF Department of English Website
I designed this report to resemble a magazine page layout in order to invite the end user to engage fully with the results. Information architecture was top-of-mind, so the report was developed with a clean-but-fun design which invites attention, minimizes repetitiveness and demonstrates expertise.

The Archway Trail: A Grant Proposal Case Study
When I had the opportunity to write a grant for an imagined​ non-profit organization, I chose to create a cycling advocacy group which hoped to develop a new bike trail. This grant proposal outlines the project's historical significance, benefits, objectives, site evaluation and budget.

The Usability of D+ D: Spell Cheat Sheets for New Players
To make it easy for new players to jump into playing Dungeons + Dragons, I created and designed these "Spell Cheat Sheets" with only the essentials to improve clarity, ease and fun.
