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Bio

Behind the Words

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They say curiosity is the engine of learning, and that engine certainly drives me. I have a passion for unearthing hidden meanings, whether they're tucked within historical archives, amongst the intricacies of language, or preserved only in the depths of the Wayback Machine. My background — rich with academic research, technical and editorial writing and editing, content strategy and information design — fuels my analytical approach, allowing me to unravel complex puzzles and weave together diverse information into clear and captivating narratives.

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But I'm not just a logician – I'm also a storyteller. With a playful spirit and a love for exploring possibilities, I can craft

worlds rich in detail and imagination. This versatility allows me to navigate seamlessly between different disciplines, adapting my skills to each unique challenge.

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At the heart of everything I do lies a genuine enthusiasm for knowledge and a dedication to excellence. Whether I'm crafting user-friendly content, dissecting technical problems, or simply losing myself in a good story, I bring my all, ensuring clarity, creativity, and a touch of wonder.

 

So, what mysteries, narratives, or challenges do you have waiting to be explored? Let's discover them together.​

Curriculum Vitae

Career Milestones

Master of Arts
English, Rhetoric + Composition

University of North Florida

  • 4.0 GPA

  • Coursework in UX and usability studies, technical writing and editing, digital humanities research, grant writing, composition course design and literary theory

  • Treasurer, English Graduate Organization

Bachelor of Arts
English Literature

University of North Florida

  • Cum Laude graduate

  • Features Editor of on-campus magazine, The Spinnaker

  • Internship with Jacksonville Magazine

  • Minor in Communications

Head of Content
Beveal Media

2021 - present

At Beveal Media, I lead a crack team of creatives who get hearts racing and brands buzzing. We don't just craft content – we engineer brand experiences that elevate voices and achieve real results. From strategic partnerships to unconventional tactics, we collaborate closely with our clients to propel them to the forefront.

Senior Proofreader
Tonic3, the UX Division of W3 | Citibank

Jan. 2020 - present

  • Collaborate with internal clients, designers, copywriters and creative leads to translate creative requests to ensure consistency and adherence to brand standards in deliverables that convey the Citi message to customers and employees.

  • Support production which resulted in over $28 million in cost savings since 2020.

  • Advise as subject matter expert and quality control on copywriting, design, branding and trademark questions for digital and print collateral for clients across Citibank’s U.S. Personal Banking and Wealth Management organization and beyond.

Editorial and Marketing Content Manager, Editor-in-Chief
American Culinary Federation

Mar. 2018 - Jan. 2020

  • Led the redesign of organization’s legacy print publication, The National Culinary Review, overall resulting in an +122% increase in revenue

  • Managed vendors, advertisers and a portion of a $600,000 budget to rebuild WeAreChefs.com, resulting in an overall 110% increase in social media and email newsletter followers from 2018 to 2020

  • Created a strategic plan for 8 social media channels, resulting in an increase in all measurable metrics by an average of 42%, including CTR and CPA; reaching 140,000+ engaged followers

  • Produced two years of record-setting attendance levels for ACF events; a 20% increase in applications for apprenticeship programs; increased in traffic to membership landing pages of 12%
     

Managing Editor
Jacksonville Magazine

Dec. 2013 - Mar. 2018

  • Managed in-house and freelance copywriting teams and daily operations for 7 print publications and 2 Wordpress websites

  • Wrote articles ranging from 100-word blurbs to 2,000-word features on topics including environmental concerns, arts, business, sports, history, events, food, weddings and more

  • Created and implemented company-first social media and email marketing strategies. Instagram followers increased by 1,100% and Facebook following increased by 30% in 18 months

My Skill Set

Professional Competencies

  • Content Strategy

  • Information Architecture

  • Content Writing

  • Technical Writing

  • Workflow Tools

  • Content Management Systems

  • Publication Management

  • Copy Editing

  • Adobe Creative Suite

  • Usability Testing

  • Interviewing

  • Storytelling

  • ​Research

  • User-Centered Design

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